It is all about the why

People don’t buy what you do, they buy why you do it.”
– Simon Sinek

Last year I wrote two articles examining the SAMR model (part one, part two) where I wrote, rather naively, about what I understood the SAMR model to be and how it could be implemented within schools. Yesterday I received a tweet from a fellow teacher and Twitterer, Aaron Davis (@mrkrndvs) with a link to an article that he had written, Did someone say…SAMR. The article prompted a proverbial dive down the rabbit hole, as I read through a few additional articles linked within his original article, and also watched a very interesting TEDTalk by Simon Sinek.

I would rather you read through Aaron’s article yourself, and I will not be posting a recap here of it, as I believe it to be an important article for anyone who considers themselves au fait with technology in the classroom as it may change the way you think about the way it is used, and more importantly, the why of its use. Also within Aaron’s article are a number of other variations on SAMR and models for thinking about why technology is used in the classroom, which are well worth examining in their own right.

In addition to the article, I would encourage you to read the article that Aaron wrote regarding Simon Sinek’s TEDTalk, which can be found here.. The video included the video of Simon Sinek’s TEDTalk here.

An interesting article to read in tandem with Aaron’s is An End to “21st Century” Learning Tools by Richard Wells, a secondary teacher in New Zealand, which discusses the separation of digital learning and learning. Richard challenges us to stop thinking about twenty-first century learning tools and to think simply about learning tools, and to stop thinking about digital learning tools with modern learning technologies and instead to think about learning tools with learning technologies.

2 thoughts on “It is all about the why

  1. I am glad that you found it useful. I think that one of the issues is that we desire the simple. I too was seduced by the straightforward nature of SAMR. However, anything truly worth doing involves a considerable amount of effort. I feel that it is best to start with the context and look there for pockets of innovation and improvement. A part of this, as you have touched on, is knowing why you are doing what you are doing in the first place.
    In regards to Well’s post, Richard Lambert wrote a similar such piece that might be worth a look (


    1. Part of the attraction for me was that it forced me to think about what I was actually doing with the technology from a pedagogical point of view as opposed to just using it for the sake of using it. Thank you for the additional link, I’ll read through on my next RFF block.


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